How to Create a Facebook QR Code in 7 Steps

A Facebook QR code is an advanced QR code solution that automatically opens the Facebook app once scanned using a smartphone.

This will direct your scanners to your Facebook page online automatically, so you won't have to search for it manually on the app.

For every business to grow and flourish, one should be tech-savvy when it comes to marketing on social media, especially on Facebook.

If not, you are already missing out on an affordable, easy hack to grow your Facebook reach, engagement, and overall performance.

That being said, even half of the customers today are actively engaging on Facebook.

With a whopping 4.5 billion people using the internet and 79 percent of Americans active on social media, any campaign run online can reach a broader audience. One way to achieve this is by using a QR code for your social media account, like Facebook.

Interested in getting a QR code for your Facebook page? Keep reading to learn how to make a QR code for a Facebook group, page, post, and more.

Grow your Facebook likes, followers, and shares online with QR codes

Once they scan the code, your target audience can directly access your Facebook business page, making it one of the most useful tools to take advantage of Facebook’s marketing and advertising tactics, especially if you want to grow your Facebook business page.

On the other hand, if you want to integrate all your social media profiles, including Facebook, into one QR code, a social media QR code is the solution for you.

Recent Facebook Statistics

With all the social media apps invented daily by innovators and developers, did you know that Facebook is still the most popular channel worldwide?

Statista 2024 report shows that Facebook remains the most used social media network, ranked by the number of monthly active users, with 3.07 billion active users every month.

That is why it’s no longer surprising that every business, whether small, medium, or large enterprise, is trying hard to have active customer engagement on its page.

That said, a tech tool using a QR code generator for Facebook is now a way to achieve this!

How do I get my Facebook QR code?

You can create a custom QR code for your Facebook account or page using a free generator online.

QR TIGER QR code generator is an ideal option for beginners. You can also choose to generate your Facebook QR code in static or dynamic form.

Check the guide below to learn how to make one the easiest way.

How to create a QR code for a Facebook page  

To create a QR code for a Facebook page or group:

1. Open a QR code generator with logo integration online.
2. Click the Facebook QR solution and enter the link or information.
3. Choose Static QR or Dynamic QR.
4. Click Generate QR code.
5. Customize your QR code and add a logo. You can also change the colors, frames, eyes, and patterns.
6. Test your custom Facebook page QR code by scanning it.
7. Click Download. You can now share or deploy it on your marketing campaign!

Two types of QR codes for your Facebook: Static and dynamic

How is a static QR code different from a dynamic QR code? Here are the features of these two QR code types:

Static QR code

• free to create as many as you want
• no need for subscriptions
• have unlimited scans of the QR code
• free to customize 
• and will never expire!
• not trackable and editable
• it doesn’t open the app; instead, it opens the browser 

If you generate your QR code in static form, you cannot edit its data and cannot track the scan data.

This means that if you want to replace the URL with another one for a Facebook page you want to drive traffic to, you have to create a new one and reprint your materials instead. 

Also, it doesn’t open and recognizes the Facebook app. Instead, it opens to the browser. 

However, if you’re a serious marketer, you need to track the improvement of your QR code scans. Tracking is for every business owner and marketer, allowing you to analyze your target market and get valuable insights!

If you want to track your QR scan data, use a Facebook QR generator to create a more advanced type of QR code—dynamic QR. 

Dynamic QR code

• Needs an active subscription
• ability to track the data of your QR code scans 
• You can edit your Facebook URL to any other URL 
• saves you money from regenerating and reprinting a QR code
• Opens the Facebook app if installed on your mobile
• Retargeting tool (Google Tag Manager, Facebook Pixel)
• URL UTM builder for precise campaign tracking on GA4

These features make dynamic QR codes a better choice as you can maximize your Facebook QR campaign, redirect the stored URL to a different URL, and track your QR scans, which QR TIGER can provide.

Why Facebook page QR code in Dynamic form is better

An FB QR code in dynamic form allows you to track your QR code scans, such as the number of scans, the location of your scanners, when you get the most scans, and the device used by your audience. 

Tracking is vital as it gives you valuable insight into your audience’s profile and helps you better understand where you currently stand in your marketing campaign. 

• Are you getting enough traction in your QR code marketing campaign? 
• What improvement should you do more? 
• Are you getting enough sales and growth?

If you run a business FB page, generating a dynamic QR code is one way to increase your Facebook likes and followers in no time. 

Moreover, using a dynamic QR code for an FB page can save you money in the long run because you don’t need to re-print your QR code for the page if you change its URL. 

Just head over to the QR code generator dashboard and update your URL! You can even do this in real time.

Ways to use a QR code for Facebook today and grow your brand recognition

Here's how you can boost your Facebook business page and grow your brand using QR codes:

An FB QR code that directs to the ‘like’ button of your Facebook business page

While there may be an option to invite your friends to hit the “like” button of your business page, there is no way you can do this offline. Now, this is where the QR code comes into the picture of taking your adverts offline to online!

You can print out QR codes on leaflets, magazines, brochures, or along with your product tags that will invite your users to click the “like” button on your page after they scan the QR code. 

Moreover, you can also make a bulk QR code for your Facebook URLs.

Create a QR code for the Facebook page to promote events easily

Any successful event campaign on Facebook has a common denominator: a Facebook event page. 

Sparking the interest of your audience online is influential in making your event successful. 

You can generate your QR code for your Facebook page and use it for your offline and online event campaigns, where people can indicate their interest in participating in the event or not.

Enhance social media presence using a social media QR code for Facebook

Unlike a Facebook QR that only shows a Facebook link when you scan it, a social media QR code connects all your social media pages in one scan.

For most small, medium, and large enterprises, having a huge number of followers on social media means spending less on advertising.

When users engage with your posts on social media, particularly on Facebook, their circle of friends and families on FB will get notified as well!

This creates a domino effect that can grow your website’s traffic. 

Use a Facebook page QR code

According to Bright Local, a whopping 97% of customers read online reviews before purchasing an item or trying out business services. 

Moreover, 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations and 86% of customers read reviews for local businesses. 

Use our QR code for your Facebook page to drive your audience to your Facebook review page; you can also invite them to hit the “like” button, and they can also check out your Facebook company profile! 

Promote your restaurants, bars, and other business establishments

You can even do it with any of your business establishments. 

You can also use interactive restaurant menu QR code software for your restaurant to create an online presence for the restaurant through a custom-built website. 

For increased consumer involvement, the restaurant website can be linked to the restaurant’s Facebook page.

Bonus: A QR code for the Facebook group and Facebook account 

Not only can you direct a Facebook QR to your account or page, but you can also instantly share your Facebook group with other users using a Facebook QR.

The platform actually has a QR code feature accessible only to group admins. If you're an admin of a Facebook group, you can only get the QR code when using a computer. Anyone scanning the QR code can see the About page and a request to join button.

A custom dynamic QR code for Facebook is more advantageous when using the group for community engagement and marketing purposes.

Not only can you promote your group, but you can also track real-time scan data, which translates to genuine interactions with your QR code.

Also, dynamic QR codes have a retargeting feature, providing you with the tool to reach out to previous visitors to your Facebook group or page by displaying ads related to your brand. Depending on the QR code platform, you can use Facebook Pixel and Google Tag Manager.

Community engagement is one of the most powerful tools for businesses to build stronger relationships with customers and earn their trust and loyalty. Fostering this strategy through QR codes is the smartest move you can make.

How to create a trackable QR code for a Facebook page: A step-by-step guide

We will guide you every step of the way in creating an effective QR code so you can make the most out of it and boost your presence on Facebook. Here's how to make a trackable QR code with just a few steps:

Step 1. Open QR TIGER QR code generator online

You can also use the social media QR code solution that will display all your social media handles in one optimized landing page when scanned. 

Step 2. Choose “dynamic”

Step 3. Click “Generate QR code”

Step 4. Customize your QR code

A black-and-white QR code is much less interesting than one that is made just for you.

The first impression matters, and it will pull your customers’ attention. 

Add your logo and a frame with a call to action, and use your color scheme for a branded QR code. 

Step 5. Always test your QR code before printing or distributing it

Before deploying your Facebook QR code to your marketing material, always ensure that you entered the correct Facebook link and do a QR code test scan. How to access Facebook QR data? Simply scan the code using your smartphone camera or third-party scanner.

Nevertheless, if you have already printed your QR code, you don’t need to worry if you’ve typed the wrong URL because you can edit it using a Dynamic QR code. 

Step 7. Download your Facebook QR and deploy it on your marketing campaign

You can download your Facebook QR  in PNG or SVG format! Both are great to use in print or online advertisements, but if you plan to scale your QR code to any size without affecting the quality, use the SVG format. 

Facebook page QR code encourages people to follow you right away

Use QR codes for free or in advance to promote your Facebook profile or business page, maximize your social engagement, and drive users straight to your inbox. 

Moreover, the QR code is convenient as it can be quickly scanned using smartphone devices.

In just one scan, they’ll instantly land on your page without needing to go to your homepage and type your business profile.

Frequently asked questions

How to get QR code for Facebook page?

To get a QR code for your Facebook page, simply go to QR TIGER online and select Facebook QR solution. Put all the details and generate your own QR. Don't forget to customize and test the QR code before downloading it.

What is a Facebook check-in QR code?

A Facebook check-in QR code lets you check in on Facebook instantly by scanning it instead of taking some time to open Facebook, find the location, and check in.  

Businesses can use a Facebook check-in QR code to make it simple for their target audience to check in on their Facebook page.

This drives more traffic to their page and increases visibility.

How to make a QR code for a Facebook group?

To create a Facebook group QR code, follow these simple steps:

• Copy the URL of your Facebook group
• Choose Facebook from the category and paste the URL in the box provided
• Choose between Static or Dynamic
• Click Generate 
• Personalize your QR code and deploy it on your marketing materials

You can use a Facebook group QR code to grow your Facebook group.

How to create a Facebook event QR code? 

To create a Facebook event QR code, go to QR TIGER online. Select the QR code solution for Facebook and add the Facebook event link. Then, click "generate QR code, customize, and download."

Why is my Facebook QR code not working?

A QR code not working or failing to scan can be due to some underlying factors. Here are the 10 possible reasons:  

• The foreground color should be darker than the background (Do not make an inverted QR code color)
• Not having enough contrast in the QR code’s color
• The QR code is blurry
• The QR code is pixelated
• The sizing is not right 
• The placement is not correct
• The URL is wrong 
• The QR code is expired 
• The QR code is over-customized 
• Broken link