15 Best Black Friday QR Code Strategies to Boost Your Sales

Black Friday QR code allows you to seamlessly maximize your sales campaigns and engage with your customers in new and unique ways.

Black Friday is a shopping frenzy. Last year alone, online shoppers spent a massive $70.9 billion worldwide—a 5% leap from the previous year.

Want to boost your sales and connect with customers better? QR codes are your secret weapon. 

In the crazy Black Friday rush, QR codes help you cut through the noise and grab attention. Think of it like this: your customers are swimming in a sea of deals. A QR code is a life raft that takes them directly to your offer. 

Big names like Walmart and Macy’s are already on board, using QR codes to boost their Black Friday campaigns. Why not join them?

Using a reliable QR code generator with logo integration for your campaigns ensures that your business has the edge over the rest and that customers can easily benefit from your deals.

Best QR code strategies to supercharge your Black Friday campaign

Here are 15 effective ways to boost your sales during Black Friday using advanced QR code solutions:

Lead customers to your website

With a customized website QR code solution, customers can visit your website with a quick smartphone scan.

Even better, you can promote your website extensively offline by adding QR codes to your promotional materials, whether online or offline.

You should probably think about the different items or services you are selling at a discount and ensure that none of your customers miss out on them.

You might have more sales online, so giving customers something extra will be much appreciated.

Use QR codes as a giveaway promo portal

One great way to hold a good giveaway is by letting users scan a QR code and get them to discover the prizes by scanning them.

Macy’s is one of the biggest shops that use QR codes for their Black Friday marketing.

Their giveaway promo works by giving their customers a steal deal on the prices of their best-selling products.

You can use the multi-URL QR code solution to execute a QR code-powered giveaway promo and post it on social media, posters, and flyers.

Retailers can then set up a loop system for their designated discount vouchers by setting up the number of scans they want to change their promo URL.

Promote your social media platforms

Can you believe it? Over 5 billion people around the world are using social media. That’s 64% of everyone on the planet. And it’s only growing—by 2028, they’re saying it’ll be over 6 billion.

It’s no surprise, though, right? Social media has become a huge part of how we connect, learn, and do business. If you’re not tapping into that, you’re seriously missing out.

One brilliant way to effectively promote all your social platforms online and offline is to use a QR code for all social media solutions. You can do this using a Link Page QR code solution.

This all-in-one QR code for social media is an emerging advanced and smart marketing tool that can boost your social media visibility and reach.

Once scanned, customers can connect, follow, like, and subscribe to your various channels. They won’t have to jump from one app to another, which is convenient for them.

Provide paperless sale catalogs

Printing physical sales and catalogs can increase your marketing spend for Black Friday, so investing in a trusted file QR code converter and generator is the key to saving money and leading a more sustainable campaign.

Using file QR codes makes it easy to achieve a paperless sales campaign. In this sense, you can reduce printing costs, saving you more money.

QR codes are a great tool for storing and sharing product information. They let your customers easily view your paperless sale catalogs and access the deals with their devices anytime, anywhere.

Scanning one allows them to enjoy scrolling through the catalog easily and conveniently.

Increase your app downloads

If you have a mobile app, ensure it gets the spotlight it deserves. Using an App Store QR code solution, you can effectively promote your mobile app and boost its downloads.

This QR code solution for mobile apps directs scanners to their device’s app stores: Google Play Store (Android), App Store (iOS), or AppGallery (HarmonyOS).

Once scanned, customers can instantly download and install your mobile app. They no longer need to manually search for it on app stores.

Wondering how to download app with QR code? Discover how this simple scan can transform your app's visibility and drive downloads!

Give e-gift cards

Want to really get those shoppers excited? Nothing beats a good discount, voucher, or gift card. It’s like a little present that says, “Treat yourself,” who can resist that?

Here’s a cool trick: use QR codes to promote gift cards. Imagine: your customers simply scan the code with their phones, and voil—discount unlocked!

It’s like a treasure hunt that ends with a rewarding purchase. They’ll love the convenience, and you’ll love the extra sales.

You can even use a URL QR code to lead them to your promo site, where scanners can claim rewards or redeem their e-gifts or discounts.

With QR technology, you can easily implement a self-claim or auto-claim reward system, making it much easier and more convenient for your customers.

Offer contactless payments

Think about it: almost everyone in the US ditches cash and cards. Forbes says nearly 90% of us are already using contactless payments, which is only going up. By 2030, it’s predicted to skyrocket.

This means businesses need to adopt smooth and easy payment systems. Customers expect them these days, and those who don’t adapt might be left behind.

One effective and cost-efficient way to achieve this is through QR technology. QR codes are a great contactless payment option, especially for on-the-go customers in physical or online stores.

Simply posting a payment QR code on your checkout counter allows customers to pay for their purchases quickly.

Maximize your promotions through videos

You can store your promotional videos using a video QR code and even run engaging and interactive promotional campaigns offline with QR codes.

Imagine this: you can turn any video into a simple code your customers can scan with their phones.

Even better, you can put these codes anywhere – posters, billboards, flyers, you name it. So, even your old-school printed stuff can now feature exciting video content.

This way, they will automatically view your video on their phones and learn more about your updates, promos, and other products.

Highlight special deals and items

When running campaigns during Black Friday, make sure to put a spotlight on exclusive deals and best-selling items.

Customers are out hunting for the best deals during Black Friday, so ensure that you promote your offerings uniquely and engagingly.

QR code experts recommend using a landing page QR code to make this a reality.

This advanced QR code solution allows you to create your customized webpage without a domain or website builder.

With its ability to embed codes and rich media like videos, multiple images, and audio, there are countless ways to keep your customers engaged.

Click this link to discover how to create a custom QR code landing page that will captivate your audience and enhance your Black Friday promotions.

Listen to your customers

One way to improve customer service is to gain customer feedback and suggestions.

With QR codes, you can get faster customer service feedback by scanning the Google Forms QR code and answering survey questions.

Using it, you can prompt an easy-to-access customer feedback service with your customers and easily hook them with your Black Friday promos.

Exclusive early access

Create a sense of urgency by offering early access to Black Friday deals using QR codes. Place these on your social media platforms or email campaigns.

A scan can lead customers to a hidden page on your website, allowing them to shop before the public.

If you own a clothing brand, email your subscribers a QR code that unlocks a 24-hour early shopping window.

When scanned, customers are directed to a private sale page with access to deals before anyone else.

Loyalty program sign-up

Want to grow your loyal customer base? Make it easy for shoppers to join your rewards program.

Place QR codes around your store that take shoppers to a quick sign-up form—instant loyalty program member.

Offer instant rewards, such as Black Friday digital coupons, extra discounts, or points for joining.

In-store navigation

Improve customer experience by guiding them through your store using QR codes.

Post QR codes at different store sections, such as electronics or apparel, that link to an interactive store map or highlight where the top deals are located.

A store could place QR codes at its entrance or aisle signs, leading shoppers to the best Black Friday deals in specific categories (e.g., electronics, home goods, toys).

Scanning the QR code opens a virtual map showing where to find the hottest deals.

Bundle offer reveal

Want to add some fun and excitement to your Black Friday deals? Try a mystery bundle promotion.

Imagine your customers scan a QR code for Black Friday discounts or a special bundle of products just for them. It’s like a game; everyone loves a little mystery, right?

For example, a beauty brand could hide QR codes in its social media posts and around its store.

When scanned, each code reveals a different deal—maybe a skincare set, a makeup collection, or a fragrance bundle, all at a special price. Every scan is a chance to win something awesome.

This keeps customers guessing and returning for more, eager to see what they’ll uncover.

Post-purchase engagement

Don’t just say “goodbye” after the sale; keep the conversation going. To keep customers engaged, add QR codes to receipts, packaging, or order confirmation emails.

These codes can lead to all sorts of cool things:

• A thank-you page with a special offer: Imagine getting a 10% off coupon for your next purchase right on your receipt.
• A fun video message from the brand: It’s like getting a personal “thank you” from the company.
• A quick survey to share feedback: Customer surveys can tell you what they loved (or didn’t love) about their shopping experience.

This helps you build customer relationships and improve your future Black Friday campaigns.

How do I get a free QR code?

1. Open the best free QR code generator and create your free account. You can generate up to three dynamic QR codes.
2. Choose a QR code solution and input the necessary data.
3. Generate your QR code.
4. Customize your QR code with your brand colors, logo, and frame.
5. Scan your QR code to ensure it works perfectly before downloading it.

Benefits of using a dynamic QR code for Black Friday retailers

Black Friday retailers can unlock hidden opportunities and endless possibilities for their marketing campaigns with dynamic QR codes.
Here are 5 reasons why retailers must use a dynamic QR code for their QR code-powered campaigns:

Gain valuable campaign insights

A dynamic QR code can provide you with these data:

Number of total & unique scans: The total number of scans helps retailers know how many customers engage with their QR code Black Friday gigs.

• Location of scans: Obtain the user’s location.
• Date and time of scans: Determine how frequently people scan your Black Friday QR code.
• The device used in scanning: As most scans come from the customer’s mobile devices, dynamic QR codes can track Android, iOS, and PC operating systems.
• GPS heat map: This shows where scanners spent the most and least time on your QR code.
• Map chart: Shows the number of scans per region.

Offer fresh content

One of the best benefits retailers get with dynamic QR codes is the ability to edit the QR code’s stored content.

So, if an update comes up or you decide to change the link or file behind the QR code, you can simply edit the data behind the code.

You can edit a QR code to change or update the stored content whenever you want.

This will eliminate the need to generate new QR codes for your Cyber Monday or Christmas sale.

Bonus: You can also customize the QR code designs to match any new content or brand update. This gives your campaigns a more consistent and polished touch without starting from scratch.

Save your money

Dynamic QR codes are trackable and editable, so businesses like yours can save a lot of marketing material costs.

QR code campaigns are a low-cost but effective way to promote products and services, as it applies to offline and online campaigns.

Accelerates sales generation

Thanks to their scan-and-view cue, QR codes can prompt easy sales generation. Retailers can, therefore, let their customers shop easily and conveniently.

For example, Walmart turned its Black Friday sale into an interactive event with a TikTok campaign called #UnwraptheDeals. The campaign used a custom QR code filter to allow users to unlock special deals and surprises.

Using it, they increase their sales by letting customers quickly access their online shops.

Wondering, “How do I get a free QR code for my Black Friday campaign?”  The answer is just a scroll away! Keep reading to learn more.

Sustainable marketing tool

As it allows businesses to edit their mistakes or update their campaigns without the need to reprint every time, QR codes are considered one of the environmentally friendly tools any business can use.

By using these, retailers can save money and have more sustainable long-term promotions.

Effective tips to make the most of your Black Friday QR code

Make the most of your QR code-powered Black Friday campaigns with these essential tips:

Use dynamic QR codes

Your Black Friday marketing campaign doesn’t end with the sale.

Even though you may have gained new customers, working on building lasting relationships is important.

Using dynamic QR codes, you can find out some basic information about who your end users are.

The analytics show the total number of scans by time, location, and device.

You can use this information to figure out how people act and then adjust your marketing strategies to fit.

Create visually appealing QR codes

Gain more scans by creating eye-catching Black Friday QR codes for your deals using a QR code provider with advanced customization tools.

A custom QR code creates more interest and engagement than regular black-and-white codes. Boost your sales and drive traffic by adding colors to your QR codes.

To retain its readability, avoid using colors that might compromise the QR code’s scannability, such as yellow, light orange, and pastel colors.

Match your QR code design with your brand

This Black Friday, ditch the boring old labels and make your products pop with eye-catching QR codes. Design them to match your brand, and watch as customers can’t resist picking up your items.

Think of it as a cool “tattoo” for your product that not only looks awesome but also gives shoppers a fun, interactive experience. Plus, when they scan it, they’ll instantly remember your brand.

Add your brand logo and call to action (CTA)

By adding your logo and call to action (CTA), you can create a professional-looking QR code for Black Friday.

When businesses optimize their call-to-action, their website performance and conversion rates can increase by 80%.

You can try “Scan for our Black Friday sale” or “Scan to get 10% off” as your call to action.

Print high-quality QR codes

Retailers post most Black Friday deals on store windows, standees, and mall bulletin boards.

Even though it might not seem like a big deal, ensuring the QR code image is good is very important, especially if it will be used on different platforms and materials.

An advanced free QR code maker enables users to download QR codes in SVG format and secure QR code image quality.

Given its resizability, you can avoid having pixelated QR codes using the SVG format.

You can use the same QR codes on small prints like brochures and bigger ones like billboards.

Give a clear direction

Make sure your users understand your QR code’s specific purpose.

People won’t trust your posts enough to scan if it looks unclear or dodgy.

For example, if you want to redirect your customers to your online shop, create a URL QR code with the right call to action, such as “Scan to shop online.”

If you want them to be redirected to a video page, make a video QR code for that file, and do not over-complicate your QR code’s purpose.

That’s why clear and direct calls to action are important. You can add a CTA such as ‘Scan to watch the video’ or ‘Scan for Discount.’

More best practices to increase Black Friday sales

Here’s a list of strategies businesses can use to further boost their sales on the holiday:

• Early promotions and teasers. Start building excitement weeks before Black Friday. Sneak peeks, countdowns, and special offers before launch create awareness and buzz around your brand.
• Email marketing campaigns. Reach out to loyal customers with personalized discounts. Creating segmented email lists with targeted offers can significantly increase conversion rates.
• Offer limited-time deals. Flash sales or time-sensitive offers prompt people to make faster decisions, creating urgency and leading to purchases before the offer expires.
• Bundle products. Bundle items together and offer them at a bargain price. This increases the perceived worth of the item, enticing buyers to spend more.
• Loyalty rewards for repeat customers. Customer retention is always the goal, even beyond the holidays. If possible, incentivize loyal customers with rewards and discounts to increase sales.
• Use social media ads. Invest in targeted ads, especially on platforms like Facebook, Instagram, or TikTok. Good thing QR codes are compatible with these platforms and also have a retargeting feature to remind past buyers of new offerings.
• Try influencer marketing. Collaborate with influencers or micro-influencers who align with your brand. Their recommendations can drive traffic and sales by influencing their loyal followers.
• Provide flexible payment options. Provide various payment choices, including “Buy Now, Pay Later” options. Doing so can remove customers' financial hesitations, encouraging larger purchases.
• Optimize applications or websites on mobile. During the holiday season, many customers use their mobile devices to buy. Ensure the website is fast, responsive, and easy to navigate on every device.

Exceed your sales target using an advanced QR code generator NOW

Every year, the Black Friday sale takes a futuristic approach for its shoppers. Most brands even reach their annual sales goals during the holiday season.

Don’t miss out on this big opportunity. A Black Friday QR code is your secret weapon. They’re simple to create, budget-friendly, and a fantastic way to connect with customers.

Think of them as digital doorways leading customers straight to your best deals. With a quick scan, they can unlock exclusive offers, learn more about your products, or even make a purchase.

Ready to boost your sales? QR TIGER has your back. Sign up for FREE today and take advantage of our advanced technologies in your campaigns.

FAQ

Can a QR code be black?

Yes, QR codes can be black, and black on white is the most common design. You can customize them with different colors, but ensure there is enough contrast for easy scanning.

Do QR codes expire?

Static QR codes don’t expire unless the information they link to (like a website) becomes unavailable. Dynamic QR codes may expire if deactivated or if the subscription to the platform hosting them ends, but they remain editable and functional while active.