16 Best Digital Marketing Software for 2024

Finding the right digital marketing software can get your business off to a great start this 2024.

These tools offer various services and advantages, like streamlining operations and automating repetitive tasks.

When used strategically, these can boost your sales and ROI.

There are a variety of software and tools on the market, from social media management platforms and email automation tools to graphic design tools and QR code generator software.

To help you find the software that perfectly suits your needs, we have compiled 16 of the best online marketing tools you should try this year.

What software qualities should you look for?

There are several key features and capabilities to consider to get the most value and return on your investment.

Here’s what you should look for:

Software integration

Online marketing often uses multiple tools and platforms to reach and engage customers. 

It is essential to choose software that can easily integrate with other apps, such as your CRM, email marketing tools, or social media management platform.

Ease of use

Some people may not be as tech-savvy as others despite the availability of today’s modern technology, which is why beginner-friendly platforms are better options.

Look for software with an easy-to-access interface, where you’d only spend a little time learning how to use the software, as this can drain your resources.

Analytics and reporting

Your marketing software should provide constructed analytics and reporting capabilities.

This way, you can regularly track the performance of your campaigns and better understand how to optimize them. 

Look for software that offers clear and actionable data, such as the ability to segment audiences and track conversions.

Customer support

Responsive customer support is also a plus factor, especially if you are new to online marketing.

This feature guarantees that someone will help you if you encounter software problems.

Choose a software that offers a variety of support options, such as email, phone, chat, and online resources. You should also check their response time.

Scalability

As your business grows, you may need to scale your marketing efforts. Select software that can grow with you and support your needs as you expand.

Price

Finally, consider the price of the software and whether it fits within your budget.

Remember that the most expensive option is sometimes not the best for you, and lower-priced options may offer similar features and capabilities.

Top 16 best digital marketing software in 2024

Choosing the best online marketing tool is essential for marketers because it can help you effectively reach and engage with your target audience.

The perfect tool can help you drive marketing traffic to your website and, ultimately, grow your business.

Here's the best marketing software for 2024 that gets better traction than your old-school strategies:

1. QR TIGER

QR TIGER is a leading free QR code generator software that allows users to create and manage QR codes for various purposes.

It allows users to generate custom QR codes with colors and logos, track QR code scans, and create QR codes for multiple types of content, like URLs, files, and vCards.

You can also use its bulk QR code generator to create multiple unique QR codes in one go.

The software is for businesses and organizations looking to expand their marketing efforts by incorporating QR codes into their promotions and marketing strategies.

It can increase ROI by making it easier for customers to access digital content and helping to track the engagement of deployed campaigns.

Pros: 

• Customization options: QR TIGER lets users create custom QR codes with colors and logos, making them more visually appealing and helping them stand out.

• Tracking capabilities: The software allows users to track the number of scans for each QR code, providing insights into the effectiveness of marketing efforts.

• Multiple content options: QR TIGER supports various types of content, such as URLs, vCards, and social media profiles, allowing users to create QR codes for different marketing campaigns.

• Bulk generation: The software allows users to produce several QR codes, each having unique data. An example use-case for this is adding QR codes on several products.

Cons:

• Limited platform support: QR TIGER may only support specific platforms and devices, which could limit its effectiveness for businesses with a diverse customer base.

• Limited Automation: The software may not offer automation features to help businesses streamline their marketing efforts. It doesn’t automate tasks such as scheduling social media posts or sending automated emails.

• Ads on freemium: The free trial period or a freemium version of the software allows users to test the software before committing to a paid plan.

2. SemRush

SemRush is a platform that provides various tools for conducting keyword research, SEO audits, rank tracking, competitor analysis, and more.

This software has over 20 billion keywords and 808 million domains.

It also has 500TB of raw website traffic data and provides 43 trillion backlinks.

Some key features of SemRush include the following:

• Keyword research: SemRush allows users to research keywords and identify new opportunities for ranking.
• SEO analysis: The software provides tools for analyzing and optimizing website content for SEO, including on-page analysis, technical SEO analysis, and backlink analysis.
• PPC campaign management: SemRush offers tools for managing and analyzing PPC campaigns, including ad copy analysis, bid management, and performance tracking.
• Competitor analysis: The software provides insights into competitors’ performance, including their keyword strategies and ad copy.

Pros:

• Wide range of features: SemRush offers a comprehensive suite of SEO, PPC, and keyword research tools.
• User-friendly interface: The platform's interface is clean and intuitive, making it easy for people of all skill levels to use.
• Customizable reports: SemRush allows users to create custom reports with the data and insights that are most relevant to their needs.

Cons:

• Price: SemRush can be more expensive than other marketing software options.
• Limited integration: While SemRush integrates with several tools, it offers fewer integrations than other platforms.
• Limited social media analysis: This platform does not have a comprehensive analysis compared to all-in-one marketing tools. 

3. Buffer

Buffer is a social media management platform that helps businesses and individuals schedule and publishes posts across multiple social media platforms, such as Facebook, Twitter, and LinkedIn.

Pros:

• Allows users to schedule posts in advance, which can save time and help ensure a consistent posting schedule
• Provides analytics and metrics to track the performance of posts
• It offers a simple, user-friendly interface that is easy to navigate
• Integrates with a wide range of other tools, such as Hootsuite and IFTTT
• The paid version has a collaboration feature that allows multiple team members to schedule and publish content

Cons:

• Limited customization options for post-scheduling and publishing
• Some users may find the platform’s analytics and metrics to be basic
• The Free version has limited options compared to the paid one
• Some users may find the platform’s interface too simple and need to be more advanced.

4. DashThis

DashThis is a cloud-based marketing dashboard software that allows users to create custom dashboards to track and analyze data from various marketing and business tools.

With DashThis, you can pull data from tools such as Google Analytics and Facebook Ads into a single dashboard. 

This tool makes it easier to view your marketing performance comprehensively. 

The software also offers a range of pre-built templates and integrations with popular tools to help users get up and running quickly. 

DashThis is for digital marketers, agencies, and small business owners who want an easy way to track and visualize their marketing data.

Users can sign up for free and get a 15-day free trial version in which they can create ten dashboards. 

Pros:

• Customizable dashboards: DashThis allows users to create custom dashboards with the data and insights that are most relevant to their needs.
• Wide range of integrations: The platform integrates with many popular tools like Salesforce, making it easy to get a comprehensive view of your marketing performance.
• Pre-built templates: DashThis offers a range of pre-built templates, making it easy for users to get up and running quickly.
• User-friendly interface: The platform has a clean and intuitive interface, making it easy for people of all skill levels.

Cons:

• Price: DashThis can be pricier than other marketing dashboard software options.
• Limited data visualization options: While the platform allows users to create custom dashboards, it may offer fewer data visualization options than other tools.
• Limited support for smaller businesses: While DashThis is suitable for agencies and larger enterprises, there may be better options for smaller companies with little marketing needs.

5. Visme

Visme is an all-in-one platform for all your interactive content and marketing material. It allows non-designers to create stunning graphics, docs, visual forms, infographics, and presentations in no time. 

Visme has 30 million users across the globe, including leading brands and organizations. 

The total monthly traffic of Visme is about 3.5 million.

Visme’s prominent features include:

• Fully customizable templates: Visme has a myriad of fully customizable templates for nearly every marketing material that you need.
• Powered by AI: Visme is powered by AI. You can use - AI writer, AI image creator, and Visme AI Designer to efficiently complete your projects and broaden your creativity.
• Teamwork: Visme provides a collaborative approach to managing your teams, projects, and workflows from one place. You can create, store, and organize your assets in Visme’s Brand Kit. 
• Analytics and reporting: The platform provides track statistics of the project that you can create

Pros:

• Pre-built template: Visme has pre-built templates that are fully customizable.
• Wide integrations: It allows extensive integration with various team management tools to make the workflow seamless.
• Ease of use: The platform has an interactive interface and ease of use.
• Customer support: Visme provides 24/7 support to its users via email and chat.
• Price: Visme is free for beginners. It offers affordable plans for small businesses, startups, and owners. Also, it provides customized pricing for enterprises. 

Cons: 

• Complexity for beginners: Visme may be complex for beginners who are not tech-savvy.
• Requires constant Internet connection: Since Visme is an online platform for graphic design, you’ll need a continuous Internet connection for smooth functionality.

6. AgencyAnalytics

AgencyAnalytics is a marketing software that provides various tools for agencies and businesses to track and improve their online performance.

The software offers integrations with various tools, including SEO, PPC, and social media platforms.

This tool allows users to track their website traffic, advertising results, and social media activity in one place. 

The platform is user-friendly, with customizable dashboards and automated reporting options to help users save time and better understand their data.

Pros:

• Wide range of features: AgencyAnalytics offers a comprehensive suite of tools for SEO, PPC, social media, and content performance tracking.
• Integration with popular tools: The platform integrates with much popular software, including Google Ads, making it easy to get a comprehensive view of your online performance.
• Customizable dashboards: AgencyAnalytics allows users to create custom dashboards with the data and insights that are most relevant to their needs.
• Automated reporting: The software offers a range of automated reporting options, making it easy to stay on top of your data and performance.

Cons:

• Price: AgencyAnalytics can be more expensive than other software options.
• Limited support for smaller businesses: The platform is more suitable for agencies and larger enterprises.
• Limited A/B testing: AgencyAnalytics does not offer extensive A/B testing capabilities compared to other platforms.

7. Loomly

Loomly is a social media calendar and content management platform that helps businesses plan and publish content across multiple social media channels.

Pros:

• Offers a comprehensive social media calendar that allows users to plan, schedule, and publish content across multiple channels
• Provides a library of customizable content templates, making it easy to create visually appealing posts
• Has a built-in content approval workflow to ensure consistency and quality of posts
• It has a robust analytics and reporting feature, allowing users to track their content’s performance.
• Offers a collaboration feature, which allows multiple team members to work together in creating, editing, and approving content

Cons:

• The platform’s interface may be complex for some users
• It may not be as cost-effective as other alternatives, especially for small businesses with a limited budget
• The analytics and performance tracking feature is not as robust as other similar tools
• The social media channels it supports are limited compared to other tools.

8. Iconosquare

Iconosquare is a social media management and analytics platform that helps businesses manage and track their performance on social media platforms such as Instagram and Twitter. 

The Pro base plan costs $59 or $588 ($49 per month), which works for two team members and three social media profiles. Each additional profile and user costs $19 per month.

It also means users can only have one competitor per profile and one hashtag.

Some features are unavailable, such as post approvals and tools for working together, analytics for promoted posts, PDF reports, custom dashboards, Instagram tags, and mentions. 

The Advanced plan costs $79 a month or $99 a month for a total of $948 a year, which lets users have five profiles and as many team members as they want.

Some of the key features of Iconosquare include:

• Social media scheduling: The platform allows users to schedule posts and manage their content calendar across multiple social media platforms.
• Analytics and reporting: Iconosquare provides insights into the performance of social media campaigns, including metrics such as engagement, reach, and follower growth.
• Competitor analysis: The software offers tools for tracking and analyzing competitors’ performance on social media.
• Social media ad management: Iconosquare provides tools for managing and analyzing social media advertising campaigns.

Pros:

• Wide range of features: Iconosquare offers comprehensive social media management and analytics tools.
• Works smoothly with social media platforms: The platform integrates with many popular social media platforms, including Instagram, Facebook, and Twitter.
• Customizable dashboards: Iconosquare allows users to create custom dashboards with the data and insights that are most relevant to their needs.
• User-friendly interface: The platform's interface is clean and intuitive, making it easy for people of all skill levels to use.

Cons:

• Price: Iconosquare can be costly compared to other social media management software options.
• Limited integration with other tools: While the platform integrates with many social media platforms, it offers fewer integrations with other marketing tools than other platforms.
• Limited support for smaller businesses: Iconosquare may not be as suitable for smaller companies with limited social media needs. 

9. HubSpot

HubSpot is an all-in-one inbound marketing, sales, and service platform that helps businesses attract visitors, convert leads, and close customers.

It offers a wide range of features, such as the customer relationship management (CRM) platform that provides a range of marketing, sales, and customer service tools. 

This tool offers five products: Marketing Hub, Sales Hub, Customer Service Hub, Operations, and CMS (content management system).

HubSpot offers these products at varied prices. There are different rates for individuals or small teams and businesses and enterprises.

Some of the key features of HubSpot include:

• Marketing automation: The platform allows users to automate their marketing efforts, including email campaigns, social media posting, and lead nurturing.
• Lead generation and management: HubSpot offers a range of tools for capturing and managing leads, including forms, landing pages, and live chat.
• CRM: The software provides a CRM system for managing customer interactions and data.
• Sales tools: HubSpot offers a range of tools, including email tracking, meeting scheduling, and sales reporting.

Pros:

• Wide range of features: HubSpot offers a comprehensive suite of marketing, sales, and customer service tools.
• Integration with popular tools: The platform integrates with many popular software, including Google Analytics and Salesforce, making it easy to get a comprehensive view of your customer interactions.
• Customizable dashboards: HubSpot allows users to create custom dashboards with the data and insights that are most relevant to their needs.
• User-friendly interface: The platform has a clean and intuitive interface, making it easy for people of all skill levels.

Cons:

• Price: HubSpot is pricier compared to other CRM software options.
• Complexity: With a wide range of features, HubSpot can be overwhelming for users who are new to CRM or who have limited marketing and sales needs.
• Limited integration with specific tools: HubSpot may offer fewer integrations with some specialized tools than some other platforms.

10. Contently

Contently is a content marketing platform that helps businesses and organizations create, manage, and measure the impact of their content marketing efforts.

According to G2 Reviews, Contently is the best tool to organize your content marketing efforts.

It connects businesses to talented freelancers ready to provide their expertise and skills.

It also has the following features:

• Content creation: The platform offers a range of tools for creating, editing, and publishing content, including articles, blog posts, and social media updates.
• Content management: Contently allows users to organize and manage their content in a centralized library, making it easy to find and reuse content.
• Analytics and reporting: The software provides insights into the performance of content marketing campaigns, including metrics such as engagement, reach, and conversions.
• Collaboration: Contently offers tools for teams to collaborate and share content ideas and feedback.

Pros:

• Provides a centralized platform for managing all aspects of a content marketing campaign
• Offers a variety of tools for creating and editing content
• It has a large pool of freelance writers and creatives that businesses can work with
• It helps businesses track the performance of their content and make data-driven decisions
• Can help companies to establish thought leadership in their industry

Cons:

• It can be expensive, especially for small businesses
• Not all businesses may need all the features offered by the platform
• Managing and editing content requires a certain level of technical expertise
• Some companies might not like how closely it ties with freelancer marketplaces like Upwork

11. BugHerd

BugHerd is a project management and bug-tracking software that helps development teams track and resolve issues with their websites and web applications.

This tool gives you access to information about 65,866 BugHerd Customer websites.

Pros:

• Bug tracking: The platform allows users to track and prioritize issues like visual bugs and functional problems.
• Collaboration: BugHerd offers tools for teams to collaborate and communicate about issues and their resolution.
• Integration with development tools: The software integrates with many popular development tools, including JIRA and Asana, making it easy to track issues within the context of a larger development project.
• Visual feedback: BugHerd allows users to provide visual feedback by highlighting and annotating specific website or web application areas.
• User-friendly interface: The software has a clean and intuitive interface, making it easy for people of all skill levels.

Cons:

• Limited to web-based projects: BugHerd is focused on tracking and resolving issues with websites and web applications and may not be suitable for other projects.
• Limited integration with specific tools: It may offer fewer integrations with some specialized tools than some other platforms.
• Price: BugHerd can be pricier than other bug-tracking software options.

12. Proofhub

ProofHub is a project management and collaboration platform designed to help businesses and teams plan, organize, and manage their projects more efficiently.

Here are some key features of ProofHub:

• Task management: Allows users to create tasks, set deadlines, assign team members, and track progress
• Team collaboration: Includes tools for real-time communication, file sharing, and feedback
• Time tracking: Allows users to track time spent on tasks and generate timesheets
• Gantt charts: Provide a visual representation of project timelines and progress
• Customizable workflows: Allows users to create custom workflows to match their specific needs and processes
• Reports and analytics: Provides real-time data and insights on project performance and team productivity

Pros:

• Promotes easy collaboration among team members
• Offers easy tracking of task progress and completion
• Customizable workflows that can adapt to a marketing team’s specific needs
• Reports and analytics to track the performance of the team and the marketing campaigns

Cons:

• It may not have all features that are specific to marketing campaigns.
• Limited marketing-specific features like SEO management, email marketing, and social media scheduling
• It could be expensive for small teams or businesses with a limited budget.
• The interface might be too busy for some users.

13. MailChimp

• Email design: The platform offers a range of templates and design tools for creating professional-looking email campaigns.
• Email delivery: MailChimp allows users to schedule and send emails to their subscribers.
• List management: The software provides tools for managing email lists and segmenting subscribers based on their interests and behavior.
• Analytics and reporting: MailChimp provides insights into the performance of email campaigns, including metrics such as open rate, click-through rate, and unsubscribe rate.

The premium plan starts at $299 per month when paid annually, which allows users to send an unlimited number of emails to 200,000 contacts. It includes additional features like predictive sending and advanced analytics.

Pros:

• Wide range of features: MailChimp offers a comprehensive suite of tools for email marketing.
• User-friendly interface: The platform has a clean and intuitive interface, making it easy for people of all skill levels.
• Free plan: MailChimp offers a free plan for users with small email lists and limited email marketing needs.
• Integration with popular tools: Integrates with many popular tools, including Google Analytics and Salesforce, making it easy to track the impact of email campaigns on overall marketing efforts.

Cons:

• Limited automation: While MailChimp offers some automation capabilities, it may not be as comprehensive as other email marketing platforms.
• Limited A/B testing: The platform’s A/B testing capabilities are more limited than other tools.
• Complexity: With a wide range of features, MailChimp may be overwhelming for users who are new to email marketing or have limited email marketing needs.

14. Crazy Egg

Crazy Egg is a website analytics and optimization platform that helps businesses and organizations understand how visitors interact with their websites.

Some features of Crazy Egg include the following:

• Heatmap tracking: The platform allows users to see where visitors click and scroll on their website, providing insights into user behavior.
• A/B testing: Crazy Egg offers tools for conducting A/B tests to compare the performance of different website variations.
• Scrollmap: The software visually represents how far visitors scroll on a website, helping users understand the engagement and views of their content.
• Conversion optimization: Crazy Egg offers a range of tools for optimizing websites for conversions, including overlays and form analysis.

Pros:

• Wide range of features: Crazy Egg offers comprehensive website analytics and optimization tools.
• User-friendly interface: The platform has a clean and intuitive interface, making it easy for people of all skill levels.
• Integration with popular tools: The software integrates with many popular tools, making it easy to track the impact of website optimization efforts on overall marketing efforts.

Cons:

• Price: Crazy Egg can be more expensive than other website analytics and optimization tools.
• Limited integration with other tools: While Crazy Egg integrates with many popular tools, it does not offer as many integrations as some other platforms.
• Limited data visualization options: While the platform offers a range of visualization tools, such as heatmaps and scrollmaps, it may offer fewer data visualization options than other tools.

15. Whova

Key features:

• Online event registration and ticketing
• Event schedule and agenda builder
• Virtual and hybrid events support
• Networking and attendee engagement features
• Event analytics and reporting
• Post-event follow-up and attendee feedback collection
• Event communication and reminders

Pros:

• User-friendly and customizable event registration platform
• A wide range of tools for virtual and in-person events
• Networking and engagement features to improve the attendee experience
• Post-event follow-up and attendee feedback collection tools
• Analytical data gathering and reporting

Cons:

• The cost of the platform could be an issue for some organizations
• Some features could be more comprehensive and advanced
• Some of the user interface elements might be confusing for some users
• It might not integrate with certain payment providers.

16. Sisense

Sisense is a business intelligence and data analytics platform that helps organizations analyze and understand large and complex data sets.

Some features include:

• Data integration and preparation: The platform allows users to connect to and prepare data from various sources, including databases, spreadsheets, and cloud applications.
• Data visualization: Sisense offers a range of visualization tools, including charts, graphs, and maps, to help users understand and communicate data insights.
• Dashboard creation: The software allows users to create custom dashboards to track and monitor key metrics and performance indicators.
• Collaboration: Sisense offers tools for teams to collaborate and share data insights and dashboards.

Pros:

• Wide range of features: Sisense offers a comprehensive suite of tools for data integration, preparation, visualization, and analysis.
• Integration with popular tools: The platform integrates with many popular tools, including Salesforce and Google Analytics, making it easy to get a comprehensive view of business performance.
• Customizable dashboards: Sisense allows users to create custom dashboards with the data and insights that are most relevant to their needs.
• Scalability: The software can handle large and complex data sets, making it suitable for businesses of all sizes.

Cons:

• Price: Sisense can be pricier than other business intelligence and data analytics platforms.
• Complexity: With a wide range of features, Sisense may be overwhelming for new users or those with limited data analysis needs.
• Limited data visualization options: While the platform offers a range of visualization tools, it may offer fewer data visualization options than other tools.

QR code generator: the key to increasing your ROI

QR codes in marketing can make it easy for customers to access digital content, such as a website, social media profile, or files like documents and videos.

They don’t have to type in a long web address or look for a specific page.

They are a valuable tool for marketing as they can increase engagement with digital content and provide valuable insights into the effectiveness of marketing campaigns.

Marketers can use QR codes in various ways in marketing, such as:

On-packaging or product labeling

Print ads or posters

Include QR codes in print advertisements or posters to direct customers to a landing page or special offer.

Business cards

Marketers can include QR codes to direct customers to a company’s website or social media profiles.

Email marketing

Promote email marketing campaigns effectively using QR codes to direct customers to a landing page or special offer.

Event marketing

Direct customers to event information or registration page using QR codes.

Dominate the marketing arena in 2024 with QR TIGER

The digital marketing world is constantly evolving, and businesses must stay on top of the latest trends and technologies to remain competitive. 

The 16 digital marketing software options outlined in this blog can help brands increase their ROI and improve their overall marketing efforts. 

Each software offers different features and benefits, so it’s crucial to evaluate them carefully to find the best suits your business’s specific needs. 

Among these options, QR TIGER is a valuable tool for businesses looking to incorporate QR codes into their marketing campaigns. 

Its customization options, tracking capabilities, and support for multiple types of content make it a versatile and effective tool for boosting engagement and driving conversions. 

Additionally, QR TIGER pricing can be a good option for small businesses or organizations with limited marketing budgets. 

As QR codes become more widely adopted in marketing, businesses that incorporate them into their campaigns will be well-positioned to stay ahead of the curve. 

Use QR TIGER, the most advanced QR code generator, to boost the return on investment (ROI) of your marketing this year.