How to Sell Fast-Moving Consumer Goods (FMCG) Using QR Codes

By: Vall V.Update: January 15, 2024

Fast-moving consumer goods are packaged consumable products quickly sold at low prices.

This market is highly competitive, with numerous brands vying for consumer attention and market share.

Though companies in this industry are controlled by high demand and strict handling protocols, the market is thriving and has shown a positive trend.

NIQ’s Retail Measurement Services (RMS) recorded robust growth in the said market in 2022, with a global increase in nominal growth of 6.3%.

This growth is driving companies to level up their marketing strategies, and one way to do this is to jump into the QR code marketing bandwagon.

They can easily create QR code-integrated marketing campaigns with tech-smart tools like the advanced QR TIGER QR code generator. Learn more below.

Fast-moving consumer goods and QR codes

QR code marketing is a strategy businesses employ to link physical marketing materials to digital content and actions through scannable QR codes, facilitating customer engagement and campaign performance tracking.

In case you’re unfamiliar with this tech-smart tool, QR codes are two-dimensional barcodes that store various data you can access by a smartphone camera or a QR code scanner app.

QR codes are versatile and can provide instant access to different data types.

These two attributes make them suitable for the fast-paced and competitive FMCG market.

FMCG and QR codes can go hand in hand. The technology allows companies to run measurable, integrated marketing campaigns.

With QR codes, your target audiences can access relevant content like promotions and special offers using their smartphone anytime and anywhere.

Companies can display them online and offline, reaching more potential leads. They can also use dynamic QR codes to track accurate and real-time scan metrics.

And with a reliable dynamic QR code generator, businesses can customize their QR codes through colors and logos to align them with their image and help with brand recognition.

9 advanced QR code solutions for FMCGs

QR codes offer a limitless platform for delivering comprehensive information, and this makes them helpful in promoting a product to a target market.

Their capability to give a digital upgrade to printed marketing collaterals makes them even more popular in marketing and advertising.

Take advantage of these factors and incorporate QR codes into your products and services. Here are nine QR code types and how you can use them:

1. URL QR code

FMCG companies can use a URL QR code solution to store their website or a link to a specific product landing page.

With a quick scan, consumers can access valuable data like detailed product information, health benefits, brand values, and promotions.

This simple yet effective method caters to consumers curious about the product and eager to learn more about your brand.

Heinz has used this strategy before. With their “green” packaging, they incorporated a QR code that allows customers to discover the positive environmental impact of their new packaging.

2. H5 editor QR code

This advanced solution allows you to create your customized mobile landing page without coding skills, a website builder, or a domain.

You can add rich media like images, videos, and more to your page.

FMCG companies can use this to showcase their products and unique marketing promotions. This QR code is the best option if you’re up for eco-friendly marketing.

Instead of printing posters for your seasonal marketing, you can use this solution and update it anytime.

3. Multi URL QR code

If you’re an international brand targeting a geographically dispersed target market, a multi-URL QR code can be your new best option.

This advanced solution stores multiple links to different websites or landing pages in one QR code. Once scanned, the code takes scanners to a specific landing page according to the following:

Device language
Scanner location
Scanning time
Device operating system

This solution allows global companies to run campaigns for different nationalities with different languages and cultures, enabling them to connect with customers effectively.

Small and local businesses can also use this advanced solution.

If you’re a cafe owner, you can provide your customers with a digital menu for different times of the day.

With a quick scan, they can access different menus (breakfast, lunch, and dinner) based on the time they scan the code.

4. File QR code

A file QR code is a solution that stores different file types: files, images, and videos.

These can present a multitude of opportunities for companies to enhance customer experiences, streamline information dissemination, and drive sales.

Customers can quickly access digital files such as product catalogs and usage instructions by scanning the QR code printed on the packaging or marketing materials.

This eliminates the need for extensive printed materials while ensuring consumers have all the essential details.

Avoid cluttered marketing materials. Save space while still being able to provide complete information with this solution.

5. Social media QR code

FMCG companies can leverage the social media QR code to maximize consumer engagement, boost audience reach, and establish a strong online presence.

This dynamic solution can embed multiple social media links and other URLs.

When scanned, it shows a mobile-optimized landing page with buttons for each embedded link.

Each button takes scanners to the corresponding social platform.

They can then interact and connect with your accounts in one place without going through each social website.

It can also track the number of clicks on each button.

This feature can help companies determine which social media platform to focus their promotions.

6. App store QR code

When looking into the prominent players in the fast-moving consumer goods market, most of them have mobile apps.

Take Unilever, for instance. This global company offers a diverse range of apps on the Google Play Store, spanning productivity and personal development.

They strategically incorporate QR codes on their product packaging, serving as a swift means to direct customers to their apps.

This creates a circular cycle of marketing.

The products themselves lead to app downloads, and the apps, in turn, enhance the appeal of the products, enticing customers to make repeat purchases.

This interplay between apps and products amplifies the brand’s message and cultivates a stronger connection with the consumer.

By integrating app store QR codes into the consumer experience, FMCG companies effectively merge their products and digital offerings, fostering brand loyalty and positioning themselves as comprehensive lifestyle solutions providers.

7. Coupon QR code

Offering discounts and other exclusive deals is a marketing approach that has withstood the test of time. It’s a surefire way to attract leads and boost sales.

Companies looking to use discounts as a promotional tool can use coupon QR codes to streamline the process.

This solution can encourage repeat purchases, increase brand visibility, and gain target market behavior insights.

They can easily incorporate coupon QR codes on printed or digital marketing materials to can offer discounts or special deals to incentivize customers to make a purchase.

8. vCard QR code

FMCG companies can also use vCard QR codes to share contact information conveniently, efficiently, and accurately.

The vCard QR code is an advanced networking tool that stores various contact information: email address, company website, contact numbers; you name it.

This solution provides a convenient and modern way to share contact details, expand your network, create a professional image, and ensure accurate information sharing.

Companies can also use this solution to improve customer support.

Consumers can scan the QR code to make a call or email using the details they can access in the code.

This technology streamlines their communication processes and strengthens their relationships with their customers.

9. Google Form QR code

This QR code solution leads to your survey or questionnaire on Google Forms.

You can let consumers leave reviews, comments, and suggestions about your products and services.

This way, companies can actively encourage customers to leave honest feedback.

They can use the responses constructively and improve the quality of their goods.

While this may appear to benefit the company solely, it actually fosters a deeper connection with the audience, showing that their feedback matters.

When customers feel their voices are valued, they are more inclined to develop a preference for the company’s products or services over those that does not.

Why use a dynamic QR code generator?

Changing times call for versatile solutions. With dynamic QR code software, you can quickly adapt your strategies based on ever-evolving market trends.

Stay ahead of the game with dynamic QR codes’ advanced features in this modern era. The way it works makes it ideal for businesses and marketing. Here’s why:

1. Editable

A dynamic QR code is an editable type of QR code.

They store a short URL that redirects to the actual data. Since the information is not hard-coded, users can change or update it at any time.

It provides businesses with flexibility and adaptability.

They can easily update content, streamline marketing campaigns, improve user experiences, and achieve cost and resource efficiency.

This technology allows companies to stay agile, optimize their marketing efforts, and deliver personalized experiences that drive customer satisfaction and business growth.

2. Trackable

Another dynamic QR code feature beneficial for businesses is their tracking capabilities.

Companies can also track each QR code campaign’s scanning activity, such as the number of scans, the scanning time and location, and the device type used in scanning the code.

This helps businesses understand their market’s digital behavior and make strategy adjustments accordingly.

3. More advanced features

With QR TIGER, you can enjoy more features for your dynamic URL, File, and H5 editor QR codes. These are:

GPS. Enable GPS tracking to access precise scan location data. You can also limit scan location by enabling the geofence feature.
Retargeting. Enter your Google Tag Manager or Facebook Pixel ID to retarget your audience who scanned your QR code.
Password. Set a unique password to your QR code to limit access. Disable it anytime.
Email scan notification. Set email notifications on your QR code scans for hands-on campaign monitoring. Opt to receive it daily, weekly, or monthly. Turn it off anytime.
Expiry. Automatically disable your QR code by setting it to expire at a specific date or number of scans. You can also allow a user from the same IP address to scan it only once.

4. Unique consumer experience

Dynamic QR codes provide an opportunity for FMCG companies to deliver personalized experiences to their customers.

By linking the codes to tailored landing pages, exclusive offers, or interactive content, companies can create a unique journey for each customer.

5. Improved customer satisfaction

Integrating branded QR codes enhances customers’ overall experience.

Customers are more likely to purchase with you when they can easily access important and relevant information to learn about your company, products, and services.

Giving them instant access and convenience enhances customer satisfaction, fosters brand loyalty, and increases the likelihood of repeat purchases.

6. Centralized QR code campaign platform

An all-in-one QR code platform provides marketers with a venue for centralized QR code campaign analytics and management.

This makes running QR code marketing campaigns easy, allowing them to get more things done.

With a dynamic QR code platform, they can create branded and trackable QR codes while being able to monitor each one of them in one place.

7. Maximize return on investment

Using QR code software is a cost-effective way to innovate marketing strategies.

It eliminates the need for printing and distributing physical marketing materials, allowing companies to allot more budget towards other marketing initiatives or business growth.

Also, they can make data-driven decisions to optimize their strategies, ensuring optimal performance and maximizing ROI.

QR TIGER: The best QR code generator for FMCGs

The fast-moving consumer goods market is progressing in an unprecedented manner as people’s lifestyles and priorities change.

Along with it comes the more competitive market that urges players to become more versatile to cope with the trends.

And when it comes to versatility, QR codes can deliver.

They remain a powerful tool that helps companies stay ahead of the game and build lasting customer connections.

Start your QR code marketing journey with QR TIGER QR code generator and enjoy advanced QR code solutions with enterprise-level features at reasonable prices.