9 Marketing Trend Predictions to Look Out For in 2024

The future of marketing is happening right before our eyes and is evolving as fast as how we scroll on our smartphones. And as such, businesses must prepare and adapt—or else, they’ll remain stuck in the ways of the past.

Consumers today are now wiser and pickier. They scrutinize a product or a service and check its benefits and reviews before purchasing. This poses a challenge to the modern-day marketer.

There is a need for smart strategies and innovations that allow companies to dive into changing consumer trends and individual preferences, which will help create campaigns that really target the market.

Take the QR code generator, for example. It lets marketers create QR codes to engage consumers and track specific scan metrics to provide insights for stronger campaigns.

Check out these marketing trend predictions for the coming year and see which ones have the highest growth potential in 2024 and beyond.

What is marketing in the future?

Understanding how marketing works is crucial to the success of every business. 

The face of marketing has dramatically changed in the past decade. Businesses used to rely on broad campaigns, such as telemarketing, TV commercials, and billboards.

Today, marketing in the future embraces and connects the changes in the physical and online world, leaning towards using multi-channel campaigns.  

It encompasses understanding the target audience’s needs, building connections, and leveraging data analytics to create a more customer-centered approach. 

In the search for ways to refine business performance, there has been a surge in the use of QR codes in many industries, especially in marketing.

This innovative technology caters to the broad concept of advertising, be it content, social media, influencer marketing, and many more.

These codes provide a seamless connection between print materials and online platforms. Marketers can create catchy and striking print ads with QR codes, attracting people to scan and access more promotion details online.

Top future marketing trends in 2024 and beyond

Keep track of the ever-changing market trends and refresh your marketing approach to attract a broader customer base and achieve significant, lasting progress. 

Promote your products and services by adapting to evolving marketing trends alongside technological advancements. Stay updated on these shifts and elevate your business to new heights.

We’ve made a catalog of future trends of marketing paired with a guide on using advanced QR code solutions in your strategy to bring about a successful change to your course of action. 

Here are marketing trends you can explore for 2024 and beyond.

Voice marketing will make a louder impact

Voice marketing is an AI-enabled solution that optimizes content with voice-activated systems so products and services appear in voice search results.

Virtual reality is on track to lead marketing innovations by 2025. Capitalizing on voice assistant technologies like Google Assistant, Alexa, and Siri empowers brands to refine their approaches for better customer satisfaction.

This spoken-word version of SEO technology creates fresh marketing avenues, paving the way for personalized user interactions. Even without physical stores, voice assistants can provide information about the products and services you sell. 

With this trend, absorbing information becomes more accessible. This reduces customers’ effort to read bulks of content or find solutions to their queries. 

Although this trend is still expected to skyrocket in the upcoming years, the promise is loud and clear to assist businesses in offering convenient customer support and facilitating seamless transactions.

More businesses will start conversational marketing strategies for stronger customer connections

Conversational marketing is the art of weaving seamless, personalized interactions through chatbots, live chats, and social media messaging apps to connect with potential customers across multiple channels. 

This dialogue-driven approach fosters real-time conversation between a brand and its audience rather than one-sided advertising and operating on traditional monologues. 

This has become a more attainable strategy thanks to chatbots. But today, messaging has become the go-to avenue for businesses to contact customers. Chatbots are mimics of a casual conversation, after all. 

WhatsApp, the most popular global messenger app worldwide with 2 billion monthly active users, has climbed the ladder to becoming the forefront of conversational marketing. 

According to the 2023 Sprout Social index, 51% of consumers say brands make a memorable impact if they simply respond to customers. 

With WhatsApp, your brand can secure a competitive advantage in the market that guarantees quick response time with less effort. 

Now, customers use social messaging apps to ask questions about products, share feedback, and extend acknowledgments, given their convenience and functionality. 

Consumers will see more QR codes in print ads, product packaging, and online campaigns 

The versatility of QR codes has saturated the media and advertising landscape. We are now about accessing everything in a snap, hunting ways to pass on information from a business to a consumer efficiently. 

QR code marketing is one of the trends to harness in future marketing efforts. Big brands like Coca-Cola, Nestle, IKEA, Starbucks, McDonald’s, and more have demonstrated the advantage of these tools. 

Its innovativeness extends beyond product labels and is achievable through dynamic QR codes. 

These editable and trackable dynamic QR codes are developed as a forward-thinking marketing tool encompassing advanced features and multiple software integrations.

This makes them an ideal tool for businesses since these codes are one of the most effective marketing techniques with their capacity to make every marketing campaign successful. 

With its capacity to embed information up to 7089 numeric characters, 4296 alphanumeric characters, and 1817 Kanji characters, you can provide consumers with complete details, leaving no room for confusion.

According to a 2022 report from Website Planet, the QR’s market value reached nearly 10 billion USD in 2022 and is expected to hit 33.13 billion by 2030. 

The future of QR codes assists businesses in creating compelling digital marketing strategies, making animated advertisements, sharing business information quickly, and streamlining transactions. 

After reaching 88.9 million QR code users in 2022, this technology is projected to exceed 100 million users by the close of 2025. 

The continuing growth of QR codes has paved the way for breakthroughs, which is why businesses use them to enhance their services.

Social media optimization will allow for more customized, targeted content for individual consumers

Social media optimization (SMO) is a groundbreaker for businesses as this strategy effectively enhances a company’s online presence and engagement across social platforms.

This marketing trend encompasses fine-tuning content, using trending hashtags, employing data analytic tools, and advancing your way through the web search engine.

Popular social platforms like TikTok, YouTube, Facebook, and Instagram transformed how businesses can influence consumer behavior. And strengthening your impact on these platforms using internet-based tools is a game-changer.

A 2023 article by Sprout Social revealed approximately 4.89 billion social media users worldwide. The social media predictions show TikTok and Facebook as the two leading advertising powerhouses in online networking. 

With SMO, curating and targeting content is made easy. 

Companies will use first-party data gathering for improved operations and consumer-specific campaigns

Embrace the rise of the data revolution and start gathering first-party data using advanced technology techniques. 

Collecting these data provides straightforward insights into the preferences and behaviors of customers, site visitors, or social media followers while they interact with your website. 

Wondering why you should integrate first-party data into your operations? With this, you can easily collect information from your customers—with their consent, of course.

Compliance should be the minimum requirement here. Due to data privacy laws such as GDPR, it is crucial to collect informed consent from users clearly and understandably. 

There is nothing to worry about the credibility of this data since it comes straight from your audience. This means that it is valid, reliable, and gives good information. 

Move towards cookie-free operations and integrate this by adding tracking pixels to your social media profiles, websites, or products. First-party data can comprise things like:

• Demographic information
• Consumer behavior and engagement patterns
• Survey data
• Social media dialogues 
• Online chat transcripts
• Customer purchase history

According to a 2023 article by Forbes, 87% of marketers believe that first-party data is critical for delivering personalized experiences. 

Access to these data enables smoother audience retargeting and adjusting data-driven campaigns based on what you’ve learned about your audiences, eventually leading to positive business outcomes. 

Influencer marketing will continue to create buzz for brands 

Influencer marketing has become a powerful tactic for businesses to captivate audiences in today’s online marketing landscape. 

Businesses collaborate with prominent personalities with huge followings to endorse products and services, creating a close-knit community of trust and engagement.

Today, businesses triumph in marketing and advertising efforts through successful QR code campaigns. 

This avant-garde strategy transcends traditional advertising and generates a substantial reach in brand awareness. 

Influencer Marketing Hub reported that in 2023, 71% of influencer campaigns’ ROI has improved compared to previous years’ statistics and will continue to boom in the years ahead. 

As marketers, it is crucial to realize the importance of engaging your target audience within your campaigns.

Partnering with celebrities, public figures, and social media influencers is undeniably an excellent strategy to hit benchmarks in the future of marketing campaign outcomes.

And the widespread popularity of TikTok and Instagram is a productive approach to connecting with your target audience. 

Based on Sprout Social’s 2023 study, 89% of marketers agreed that Instagram is the number one influencer marketing platform alongside TikTok, also making waves in the marketing sphere.

We have seen an upsurge in brand ambassadors and sponsored posts on these channels. Influencers create reels and challenges and showcase products through comedy skits and user-generated content. 

Increase your foothold in the digital marketing industry and collaborate with influencers who resonate with your brand to take your efforts to the next level.

Augmented video content will aim to influence consumer behavior

According to a 2023 report from Wyzowl, 91% of business efforts use videos as a marketing tool for their campaigns. And these figures will continue to rise in the coming years. 

They have also claimed that 96% more marketers see video as essential to their marketing strategy. Most strikingly, 92% of video marketers reported that video marketing gives them a positive ROI—a record-breaking achievement. 

These figures are no surprise, seeing how it has become central to campaign efforts from small businesses to large enterprises. 

Social media platforms like Facebook, Instagram, and YouTube are effective video advertising avenues. And the employment of QR codes in marketing is central to this win, offering fresh and lively video content. 

A 2023 Sprout Social report says a majority of 62% of users reported increased product interest after viewing a related Facebook video. 

73% of businesses report acquiring new customers from an Instagram Story. And 70% of users say they bought a product after seeing a YouTube video. 

It is as clear as day how the dominance of video marketing has improved a business’ success in creating captivating content to engage with people, promote products and services, and expand a brand’s reach. 

AI will boost workplace productivity and streamline operations

Artificial intelligence is transforming the marketing landscape. It has provided business owners with data for their operations and streamlined the laborious and people-intensive tasks to a more straightforward approach. 

With escalating data volumes, AI technology empowers everyone with data-driven making. It analyzes historical data and recognizes patterns to predict the future of marketing outcomes.

AI analytics gives companies an in-depth view of operational management, customer behavior, competitors’ actions, and trends in the market. 

It helps businesses understand what happened, why it happened, what’s likely to happen next, and what might happen if a particular line of action is taken in their enterprise. 

According to a 2023 article from Hostinger, over 40% of business leaders reported increased productivity through AI automation. And the global AI market size is expected to grow 37% annually from 2023 to 2030

It is crystal clear that the AI market is growing exponentially, reinforcing the technology’s increasing significance across all industries. 

This trend supports all kinds of businesses in getting insights into data more quickly and efficiently to make better decisions, improve productivity, and enhance customer satisfaction. 

More brands will collaborate to achieve mutual success

Partnership marketing, also called co-branding marketing, is a strategy that involves two or more companies forming a strategic alliance to reach a common goal.

This approach aims to increase market reach while creating a mutually beneficial relationship between brands or businesses. 

There are successful co-branding partnerships that you can study and see whether these align with your business objectives. Their strategies may amplify your brand equity and strengthen your brand reputation.

In a 2020 study from Impact.com, 55% of businesses said that partnerships are an essential channel to increase revenue and drive growth. And 50% said that it is instrumental in raising brand awareness. 

Unanticipated partnerships spark interest from the media and ignite a social buzz. This is an excellent way to keep audiences engaged and enhance brand visibility while doubling your customer base. 

Take the Spotify and Starbucks collaboration as an example. Both are massive global brands with millions of followers worldwide. 

Together, they have built a “music ecosystem,” offering artists access to Starbucks patrons and giving Starbucks entry to Spotify’s extensive discography. 

Combining resources and credibility is a good investment for the future of marketing as it can make each brand more substantial and reliable. It is also vital to broaden the resource pool to stimulate business expansion.

Best marketing tools you should try for your future marketing strategies

Dynamic QR code generator

You don’t need to search far for the finest dynamic QR code generator online; QR TIGER is the best choice for your needs in the QR code-powered future of marketing. 

With its advanced and all-around solutions and features, you can most definitely calibrate your strategies and maximize your marketing efforts. 

Its versatility allows you to create state-of-the-art QR codes that you can update anytime. You can implement this tool into almost every marketing campaign and business operation for a seamless transaction. 

Also, QR TIGER’s dynamic features, such as UTM tracking and data analytics, enable you to manage the overall performance of your QR code campaigns and assess the ROI outcomes. 

You do not have to worry whether you run an online or offline campaign. QR TIGER makes everything easy and accessible for you. 

On your end, a QR code test scan is the one thing on your to-do list you must keep in mind.

Social media platforms

Social media offers a multifaceted toolkit for various business demands. They provide an avenue for brand exposure and customer engagement, allowing brands to grasp a diverse audience pool.

These sites foster direct customer communication and can serve as hubs for market research.

With just one click, you are offered insights into marketing trends and customer preferences, helping businesses make informed decision-making and quick strategy adjustments. 

Statista said there were 5.3 billion internet users worldwide as of October 2023, and 4.95 were social media users. 

You can consider the findings from Big Commerce on the best social media platforms to run your ads:

• Facebook
• Instagram
• X (formerly Twitter)
• TikTok
• Pinterest
• LinkedIn
• Snapchat

Use this to your advantage and apply QR TIGER’s social media QR code to store multiple social media links with a button for each platform. Scanners can then quickly tap to follow and connect to your socials. 

Since this is a dynamic feature, you will need to use the best QR code generator to know which social media platforms are popular among your audience. 

AI tools

A transformative technology like AI is opening up new business possibilities. And this game-changing technology might be the one you need to help you with the most tedious elements of your duties. 

AI can streamline operations, optimize business processes, and enhance work efficiency. 

This tool can be seen in some business’s operations, such as customer service powered by AI chatbots and data analysis assisted by AI algorithms.

Based on Writesonic’s study, AI enables marketers to increase sales by 52%, and 37% of marketing and advertising professionals indicated that they had used AI in their tasks. 

Here are distinct AI tools that are worth keeping an eye on for the future of your marketing strategies:

• ChatGPT
• Motion
• Jasper
• Zapier
• Fireflies.ai
• Lavender.ai
• Frase.io

As it continues to evolve, new domains of AI will likely emerge, and existing tools will continue to be refined. 

First-party data collection tools 

Shifts in digital advertising have made it difficult to target users with personalized ads. It is just high time to use first-party data to gather information from websites, apps, and services to augment overall marketing strategies. 

Here are some tools you can use to level up your game:

• HubSpot Forms
• Formstack
• LeadSquared
• Hootsuite
• ConverKit
• Privy

These AI tools allow businesses to deliver value to their customers, improve customer satisfaction, supercharge productivity, and tailor products and services that meet their needs.

By focusing on first-party data and using dependable tools, businesses, and brands can gain valuable insights into their audience and engineer their strategies for high-impact results. 

This data also serves as a foundation for informed decision-making and drives growth and competitiveness in the market. 

QR TIGER QR Code Generator: Transforming the marketing landscape one scan at a time

Modern challenges call for innovative approaches. It is essential to be wise and move smartly to stay ahead of the ever-changing marketing dynamics. 

Through the power of QR TIGER, you have a great chance to lead the pack of businesses in the market. 

Remember that in 2024 and beyond, your target market values integrity and convenience. This means you will need marketing software that streamlines your campaigns while putting a fun twist to them. 

It can be hard to take the first steps, but the right tool can make any task a breeze. Embrace QR TIGER as your trusted sidekick and champion your game plans for the future of marketing.

Frequently asked questions

Is marketing relevant to your future?

Yes, marketing is relevant to your future because it leads to precise strategizing of plans, defined techniques, and familiarity with customer needs and preferences—all the reasons to thrive and achieve success in your venture.

What is the future of marketing and advertising?

It will embrace a blend of personalization, automation, measurability, and experientality, moving away from conventional practices.

Businesses can enjoy technological advancements like the Internet, smartphones, and QR codes as they refine how brands talk and share information with customers. Talk about the fast pace of information access, all within your reach.