How to Create a Visual QR Code in 6 Steps

Visual QR codes are now serving as a marketing tool to attract potential clients and customers all around the globe.

In contrast to the usual QR codes, which are black and white, visual QR codes use the concept of imagination and creativity so that customers will be attracted to them.

How to create a visual QR code

• Go to a free QR code generator online like QR TIGER
• Select the type of QR code solution you need
• Choose between Static QR or Dynamic QR.
• Click Generate QR code. 
• Personalize your QR code. Add a logo and frame, select colors, eyes, and patterns.
• Scan the QR for testing. Hit Download to save your visual QR code.

Design and codes

Over the years, QR codes have been proven to be an effective digital marketing tool.

These black-and-white pixels bridge the gap between the offline and online worlds.

But despite the technological advancement the QR codes can offer, they don’t really do what they are intended to do—to attract the attention of the scanners and be scanned.

Why? Because QR codes, by nature, are boring black and white squares, and honestly, customers and potential targets fail to be caught by these QR codes.

Some designers and artists even consider QR codes limiting their design and overall creativity.

These artists see QR codes as invaders in their overall layout. Because of this problem of being basic and simple, QR codes limit the imaginative possibility of attracting users, let alone scanning the QR codes and taking time to make use of them.

A visual QR code is a new solution to the creativity block of some artists and designers.

These QR codes are integrated with a unique design to become eye-catchers and will grab attention.

QR codes are combined with logos, color schemes, pictures, or anything that people have knowledge of.

This type of strategy helps with people’s familiarity with brands and names and, in a way, can be recognized easily.

QR codes are now easily customized based on the company’s design and product requirements.

Big and small businesses and companies have made their QR codes relatively appealing to everyone’s eyes without compromising their purpose – to redirect people from offline to online content or platforms.

Where to customize your QR codes?

A visual QR code generator like QR TIGER offers customization of these QR codes is up to you and to the needs and demands of your campaign. 

To make a visual QR code on QR TIGER is very easy and quick to set up with our free customized QR code generator. 

Upload your URL or Data, select what type of  QR code solution you want to generate, and customize all parameters of your QR code design, and it’s ready to download and use it.

How to create a visual QR code in QR TIGER? A step-by-step guide

Step 1 Select the type of QR code you need.

Do you want to make a free logo QR code or do you want to make a free visual QR code for your brand? Decide and select the type of QR code that fits well with your brand identity, product requirements, and needs.

Step 2 Add the data for the type of QR code that you selected.

Depending on the type of QR code data you’ve chosen; enter the content for the visual QR code, such as your business’s website, your brand’s social media platform, product promos, customer reviews, and feedback, etc.

Step 3 Design your visual QR code.

Change the shape, eyes, and color of your QR code visual using our handy color picker.

You can add your logo or any other image you want on your QR page.

Step 4 Download your visual QR code.

Download your completed free visual QR code image. A range of different formats is available for your free QR code.

Step 5 Track your QR code data

You can easily track your visual QR codes and see how many people, scanned, where did they scan, and from what device did they scan.

These kinds of demographics will help you improve and maybe target and realign your marketing strategies and customer targets.

This will be a recipe for a successful marketing campaign.

Create a visually appealing QR code

Here are tips on creating the most visually appealing QR code you can without compromising the purpose and quality.

Add rich colors

Colors affect how we perceive things.

There is color psychology in every color scheme that you incorporate into your design.

Adding rich colors will help your QR become an eye-catcher.

It will lift your marketing tactic to a whole new level if you choose a rich color to incorporate into your QR code. 

Darker colors are not recommended, as this can become a problem and a hindrance to scanning your code. You don’t want any annoyed customers, right? 

Customize and make a branded QR code

Adding your brand logo or any familiar brand image is also a good way to integrate it into your QR code.

This way, people will recognize the QR code even from afar.

Add background

Add background to your QR codes to increase the ease of scanning.

Adding a background that will be in contrast with the overall QR code can help attract attention as well.

Add text

Within your background or frames, you can add text to increase the possibility of attracting customers.

Call-to-action texts are very common to add in frames to make it more interesting.

Certain call-to-action texts are “Scan me” or “Scan to reveal.”

Ensure the scannability

Making it visually appealing can really help to attract customers, but what is aesthetics when your QR code is not scannable in certain light settings or distances?

To ensure this, test your QR code every time you finish customizing. 

A QR code’s visual appearance is the way to go today

Considering your QR code’s visual, adding a design to a boring and basic side of technology will bring you to higher grounds.

In this situation, marketing your product or brand will be much more effective and efficient by adding an aesthetic touch.

Colors, design, and familiarity are ways to leave a mark on every person or customer.

Whether a person is stuck in traffic, on a bench, sitting in a coffee shop, or strolling around the mall, visual QR codes will help you catch their fleeting attention.

In marketing and advertising, becoming visually pleasing is one big factor in your brand campaign.

Many established brands are using QR TIGER’s customized QR generator for their marketing campaigns.

A customized QR code can get up to 30% more scans as people are attracted by an appealing QR code design.

Related terms

Free visual QR code generator 

Using the QR TIGER QR code generator online, you can create your visual QR code.

QR TIGER allows you to design your QR code’s shape and more, even if it is for free.

However, free QR codes are only static QR code solutions that cannot edit the content of the QR code and track its QR code analytics. 

For advanced QR code features, it is recommended that you use a dynamic QR code.