With the use of IKEA’s shopping app, shoppers will then have access to the barcode or QR code scanner.
They can walk around the store, scan the IKEA product codes on each item they will purchase, place the product in their shopping bag or cart, finish shopping, head to a designated checkout counter, and immediately pay for their items via QR code as well.
Each time shoppers scan the code, the app automatically records the item and adds it to the list of the shopper’s purchases.
Once they tap the Finish shopping button, the application will generate a QR code to be scanned on the check-out counter as an instant mode of payment.
Receipts will be automatically saved in the app once customers are done paying, too.
This digital way of shopping within the store saves customers time by skipping the queue and the long process of packaging their purchases.
Benefits from the digitalization of IKEA with QR code
IKEA’s take on digitalization focuses on growing the company and, at the same time, bringing comfort to the clients.
Here are the major benefits acquired by the world-renowned furniture company when it shifted to a QR code checkout method:
Provide a newer shopping experience with the IKEA app
The company’s initiative to create a phygital (physical and digital) undertaking is the pushing force for a fresher shopping experience for the customers.
A QR code-based checkout is highly beneficial to customers buying large furniture since it normally takes time and effort to scan.
Foster customer-centered service with an in-app IKEA QR code scanner
IKEA’s upgraded customer service conforms to the dynamic needs of its customers.
A more engaging and interactive digital and in-store shopping experience makes connecting to customers and purchasing furniture more laid back.
Increase in the company’s revenue
Since the launching of the IKEA QR code scan-to-shop operation and other digitalization, the company has seen magnanimous analytics.
QR codes have accelerated its revenue growth to 31% from the last three year’s 7% record.
Substantial customer insights
The client-centric and sustainable QR code usage strategy caused richer customer insights into IKEA, making it a household staple brand around the globe.
Indeed, integrating QR codes into businesses and marketing strategies gives a faster and more positive result to companies.
The real-life use cases of QR codes in companies nowadays are creative and smart enough to get traction from their target customers easily.
Hence, the increase in revenue, traffic, brand recognition, and market reach.
You can also double your sales, boost site traffic, and extend company networks by simply generating a QR code for your business as well.
Create a QR code for your business and marketing with QR TIGER
Catapult your business to the top using a QR code with QR TIGER, the best QR code generator with a logo.
QR TIGER offers various QR code solutions useful for any digital marketing campaign.
One of its famous dynamic QR code solutions is the URL QR code.
Here are the easy-to-follow steps on how to generate it:
1. Go to QR TIGER’s website.
Visit the QR TIGER QR code generator online and start your QR code marketing journey.
2. Put the link to your website in the designated space.
Simply copy the URL of your website and paste it onto the space provided on QR TIGER’s page.
3. Choose Dynamic QR, then tap the Generate QR code button.
By selecting a dynamic QR code, you are consequently choosing a QR code solution that offers advanced features great for any digital campaign.
4. Customize your dynamic QR code.
QR TIGER offers its clients various customization tools to make their QR codes more customized.
You can select the QR code pattern, eyes, and colors, add a frame, call-to-action, and your company logo to make it more aligned with your branding.
5. Perform a test scan.
Running a test scan enables you to explore for errors and see how your QR code works from a customer’s perspective.
6. Download and print your URL QR code on marketing materials.
When downloading your URL QR code, make sure to use the SVG or PNG format.
These two file formats allow images to be compressible to whatever size without compromising the quality.
To know more about the numerous QR code solutions from QR TIGER, you can sign up for a free trial.
You will have the authority to use more QR code solutions.
Moreover, you will get three dynamic QR codes for free.
Your customers can scan the free dynamic QR codes a hundred times only.
Why you should avail of QR TIGER’s subscription plan to access dynamic QR codes
A successful QR code marketing and business-related campaign revolve around dynamic QR codes.
This type of QR is equipped with multifold digital solutions suitable for any physical and digital marketing. QR TIGER’s dynamic QR codes allow you to:
Edit URLs and other contents
Dynamic QR codes are well-known for their capacity to let users edit or update embedded URLs and other content.
This feature makes this type of QR code to be economical since it allows you to save further expenses over an erroneous or outdated QR code campaign.
Track the scanning analytics
Keeping a tab on the growth of your QR code marketing is necessary.
This allows businesspersons and marketers to refocus and do relevant changes for the business.
Dynamic QR codes from QR TIGER give you transparency and full control over the statistics of your QR code scans.
Scan QR codes in print and digital displays
Wherever you place your dynamic QR codes, either in printed materials or on LCD displays, the target audience can still scan them with ease.
You just have to be strategic and quick-witted on how and where you should deploy your dynamic QR codes so customers can easily see them at a distance.
Retarget and remarket
Easily re-engage your target audience using dynamic QR codes.
Since this type of QR code is trackable, you can use the data to track the users who have scanned your QR codes and effortlessly nudge them to revisit your site.
Enjoy its benefits without expiration
Your dynamic QR code marketing campaigns can stay for as long as your subscription plan with QR TIGER lasts.
So, for long-lasting digital marketing with the best QR code generator, sign up for a long-lasting plan.
How the IKEA app and product QR codes revamped the retail industry
According to Barbara Martin Coppola, former Chief Digital Officer (CDO) of IKEA, having access to the statistics from digital marketing allowed them to connect to their global market and provide better service easily.
The initiative to go digital with QR codes completely omits the struggles of IKEA’s patrons in lining up at the counter and induces a better and fresher shopping experience.
Rather than pushing heavy carts filled with furniture, a smarter mode of shopping and payment is provided by QR codes.
Upgrade to a customer-centered service with QR TIGER’s dynamic QR code now
Using digital tools, like QR codes, as means of finding client-centric business strategies is how IKEA upgraded its service.
Numerous world-renowned companies started to integrate digital codes in various campaigns that have skyrocketed to the top tier of the business ladder.
You can do the same for your business as well.
Create a dynamic QR code with QR TIGER and kickstart your journey to successful marketing today!
