QR Codes in Cinema Marketing: Maximize Your Attendees

Covid-19 has changed everything. It affected various businesses, and one of the greatly affected industries is the cinema or movie theater industry.

Increase your cinema attendance by integrating QR codes in cinemas and movie theaters.  

Covid-19 has considerably affected cinemas.

With constant lockdowns and social distancing protocols, cinemas are forced to close as people must be quarantined and stay home. 

Due to this, video streaming platforms such as Netflix, Amazon Prime, and Hulu became popular.

These streaming platforms enable viewers to see original and newly released movies a few weeks or at the same time as the cinemas.

Thus, making them a threat to the movie theater industry. 

All of these have caused the cinema industry’s decline in revenue by 77.2%.

Thankfully, cinemas are slowly returning with the increase in vaccinations and the ease of COVID restrictions. 

Increase your leverage against competitors and take your movie theater marketing to the next level using QR codes. 

What is a QR code, and how do QR codes on cinema advertising work?

QR code is a two-dimensional barcode. Unlike the traditional barcodes, QR can store much larger and more complex data such as URLs.

QR codes on cinema advertising allows you to store and present various content such as a webpage, a photo, a video, or social media profiles to the user’s smartphone screen. 

The contents stored in the QR code can be easily accessed by scanning the QR code using a smartphone QR code scanner.

These codes can also be displayed in digital and printed campaigns, thus, exposing your QR code campaign to a much larger audience.

Related: How Do QR Codes Work? We've Got All Your Questions Covered

How to use QR codes in Cinemas

Boost your website and make it search-friendly

People nowadays do almost everything online. Being able to show up at the top of the Google search when people search for the cinema near them is a great factor for your cinema.

Many factors can affect a website’s ranking on Google searches, including website traffic.

Increase your website traffic by using QR codes. 

You can generate a custom QR code that redirects to your website using QR TIGER, one of the best QR code generators online with a wide range of advanced features and solutions.

With this QR code, the customers can easily find more information about your cinema, such as movie schedules, and boost your website. 

QR codes in cinema ticket booking online or on a digital display

As I have mentioned earlier, people nowadays do almost everything online. If your theater is not selling tickets online, you miss out.

With online ticket sales, your business can be open around the clock.

Therefore, you can maximize ticket reservations. 

You can display QR codes redirecting to your webpage, where they can purchase tickets on your website or social media profiles.

You can also print this QR code on promotional posters and other printed materials to maximize the audience’s reach. 

You can use a URL QR code to redirect movie viewers to buy tickets online.  

It’s also convenient since you can easily verify them through smartphones as your movie ticket scanner.

Show your customers loyalty program using QR code cinema

Increasing customer retention even by 5% raises your profit by 95%.

Improve your customer retention by creating an easy-access loyalty program using QR codes. 

Customer loyalty programs are what often draw customers to visit your theater repeatedly.

You can give points to people who purchase a certain number of tickets in a month. Or give discounted tickets on certain days.

Let your customers access and claim rewards on your online loyalty program using QR codes.

Create a QR code that redirects to the webpage where customers can claim their rewards. 

Create engaging cinema activities using QR codes

Let your customers be entertained by using QR codes in cinema contests and treasure-hunting activities. Randomly choose the winner by creating a multi-link QR code.

Display QR codes on your movie posters, popcorn buckets, and other marketing materials and let customers participate. 

Create a convenient and contact-free payment and check-in process

You can also provide a safer and contact-free check-in by using QR codes in the cinema’s check-in and payment processes.

Due to COVID-19 restrictions, establishments must minimize interaction as much as possible. 

Create a contactless payment transaction and check-in using QR codes generated from the best QR code generator.

Display a QR code redirecting to an online banking account and let your customers scan it when paying. 

You can also integrate a QR code to easily check the ticket’s validity on your movie theater tickets.

You can use your phone’s built-in QR code scanner as your movie ticket scanner.

With this QR code, the customers will no longer have to hand their money and tickets to your employee before seeing the movie. 

Create an engaging promotional advertisement for your upcoming movies

Elevate your promotional strategies by using QR codes.

Movie posters in cinemas can only give limited information. Allow your customers to know more about the movies using QR codes.

You can display a QR code on each movie poster that redirects to the movie trailer on the poster.

With this QR code, customers will no longer have to search for the movie trailer online to know more. 

Boost your social media followers

People spend a lot of time on social media nowadays. Not utilizing this platform in your marketing endeavor is a huge loss of opportunities.

Social media can easily promote your cinema’s services and build brand awareness. It can also increase your online traffic.

This QR code displays and links all your social media profiles in one scan.

With this QR code, the scanners can easily view and follow your social media profile without searching for it online. 

Gather feedback from your target market

When people research products and amenities online, customer feedback is the first thing they would look for.

It is, therefore important to gather feedback from your customers.

Create easy access to online feedback using a feedback QR code.

You can generate a QR code redirecting to a website where they can easily give feedback.

Display these QR codes in areas where customers can easily see and scan them.

Maximize your email list

Another thing that cinema theater marketers often take for granted is email blasts or newsletters to their customers.

Emails and newsletters are great ways to keep in touch with your customers.

You can update your customers about upcoming movies, special offers, promotional events, and many more with emails and newsletters.

Increase your email list by using email QR codes in cinema events or contests. 

How to create QR codes for Cinema Marketing and Advertising

• Use a QR code generator – There are a lot of QR code generators online, and one of the best is the QR TIGER QR code generator. QR TIGER allows you to generate various QR code solutions for cinema marketing. 
• Tap the icon of the QR code solution you want to generate – Choose the QR code solution you want to generate according to the type of data you want to embed in your QR code.
• Fill in the needed information – After choosing the QR code solution you want to generate, you can now fill in the information or file you want to embed in your QR code.
• Generate and customize your QR code – Once the information is filled in, you can now generate and customize the QR code. You can choose the QR code color and QR code pattern. You can also add a logo, CTA, or call to action tag.
• Test the QR code- Make sure that the QR code you generated is readable and scannable by testing it. Scan the QR code using your smartphone before downloading it. 
• Download and deploy – After checking the QR code’s readability, you can now download and deploy the QR codes. 

How to scan QR code in the cinema hall

You need to follow these simple steps to scan a QR code. 

• Open your smartphone camera or launch a QR code scanner
• Direct the camera toward the QR code
• Tap the popped-up notification
• Access the embedded information

QR codes in Cinemas as a new trend 

Due to Covid-19, cinemas struggle to get as much attendance as before. It is, therefore, important to step up your marketing strategies. 

One of the most useful tools used in marketing nowadays is QR codes.

QR codes connect and create a digital dimension for your marketing campaigns. 

Generate your QR code using online one of the best QR code generators.

QR TIGER QR code generator online is a user-friendly software that allows you to generate various QR code solutions that suits your marketing and advertising endeavors. 

For more information and queries, visit QR TIGER online today.